Ariel University invites you to experience Israel’s educational system and gain insight into its culture, history, and way of life. Masa’s academic programs provide an opportunity to expand your knowledge, gain valuable experience, and build meaningful connections while studying in Israel.
The Masa M.A. Academic Programs at Ariel University
Ariel University offers the following Masa M.A. programs:
- MBA – Master of Business Administration (M.A. in English)
- Strategic and Digital Advertising (M.A. in English)
- Communication, Public Advocacy and Combating Antisemitism (M.A. in English)
These Masa programs include selected first-semester courses from the corresponding Master’s degree programs, together with intensive Hebrew language studies (500 hours of ulpan instruction).
MBA – Master of Business Administration (M.A. in English)
The program is open to participants aged 21–34 who hold a bachelor’s degree and wish to deepen their knowledge of management and develop practical professional skills under the guidance of experienced faculty members and industry professionals.
The program is taught in English, with an additional study option available in Russian.
Sample first-semester courses include:
- Business Financing
- Marketing
- Total Quality Management
- Mathematics for Business Administration
- Information Systems Management
The list of courses is subject to change.
Strategic and Digital Advertising (M.A. in English)
The M.A. program in Strategic and Digital Advertising integrates theories of communication, marketing, and advertising into strategic and digital communication campaigns and branding practices at both the individual and organizational levels.
The Masa program includes selected first-semester courses, delivered in a hybrid learning format, from the two-year Master’s degree program.
Sample first-semester courses include:
- Fundamentals of Advertising
- Political Branding
- Information-Based Marketing
- Visualization for Strategic Communication
The list of courses is subject to change.
Communication, Public Advocacy and Combating Antisemitism (M.A. in English)
The M.A. program in Communication, Public Advocacy, and Combating Antisemitism integrates both digital and traditional communication approaches with contemporary antisemitism studies. The program equips students with a strong theoretical foundation and the practical skills needed to address the challenges of the 21st century.
The Masa program includes selected first-semester courses, delivered in a hybrid learning format, from the one-year Master’s degree program.
Sample first-semester courses include:
- Theories of Governance and Politics
- Rhetoric and Non-Verbal Communication
- Antisemitism on Campus in the 21st Century
The list of courses is subject to change.
Included in All Ariel University Masa Academic Programs
- Intensive Hebrew language studies (500 hours of ulpan instruction)
- Lectures and seminars on the history, culture, and society of Israel
- Educational excursions throughout Israel
- Social and extracurricular student activities
- Accommodation in student dormitories on the Ariel University campus
Upon completion of the program, participants may continue their studies at Ariel University and receive academic credit for successfully completed courses.
Detailed information about these programs can be found in the “Study Tracks” section.
Additional Information:
https://www.ariel.ac.il/wp/masa/
+972534962541
