-Research Effectivate’s target vertical markets, relevant personas, pain points for each, and economic impact of status-quo.
-Adapt Effectivate’s story for each audience in relevant content assets: SEM landing pages, website, user-acquisition emails, SEO content, product templates, and more.
-Be the focal point of contact for in-product microcopy throughout the software
-Continually optimize the online conversion funnel to maximize lead generation across Effectivate’s markets, while ensuring lead quality levels.
-Drive the packaging of the Effectivate’s software for a frictionless onboarding product experience
-Understand the competitive landscape to correctly position what Effectivate is offering in the context of our USPs
-Be the main focal point for all content marketing aspects of the product across Effectivate’s online channels
-Work within a cross-functional team, in a fast-paced, highly dynamic environment, which is driven to action to meet their common goals
– Experience in Marketing
– Currently Studying or already has a degree in Marketing, Business or a related field.
– Highly Motivated