What you will do:
– Ensuring that campaigns are achieving appropriate return on investment in line with corporate goals
– Carry out post campaign analysis to report KPIs and distribute learning for future campaigns
– Deliver campaign activity presentations and regular results presentations
-Write and edit copy for a suite of digital and printed assets and publications including e-mail campaigns, brochures and web
– Develop a robust process to collect insight into all aspects of the customer journey
– Ensuring that brand standards and identity guidelines are adhered to
The successful candidate will have/be:
Advertising, digital, and CRM marketing knowledge
– Be Creative
Be a creative and critical thinker. Take ideas from ideation to fruition
Plan multi-platform advertising campaigns, to effectively utilize the budgets and their key performance indicators
Thinking creatively outside the realms of the day to day for opportunities and moment lead to marketing
– Be Strategic
Report chart metrics and key performance indicators across projects
Understanding/ assimilating multiple levels of data to inform strategy – use of tools to measure successes and challenges
Success at incorporating digital activity and content strategy into marketing campaigns
Strong communication skills, written and verbal