Shahar Avnet is a fashion designer and artist. She graduated in 2016 from Shenkar College of Engineering, Design and Art. In 2018, the designer established her namesake brand. The brand has quickly evolved to an international luxury brand operating in 3 main channels: Couture, Bridal and Ready-to-Wear. The collections are known for telling meaningful personal stories. Shahar Avnet's practice merges the intangible aspects of the mind with the physical body. The items combine colorful fabrics and original printed artwork. The brand’s motto is “LOVE YOURSELF”. The designer established the brand from sincere love to femininity. This reflects in every aspect of the items – from comfort through shape and fabric, to the photoshoots. The brand's production line is fully local. Either Handmade in the studio in Tel-Aviv or manufactured in Tulkarem, supporting Palestinian settlements and economy.