Dé Rococo was launched in 2017 with headquarters in Tel Aviv. Inspired by classic European simplicity and Israeli energy, Romy Spector began building a brand with the initial focus of creating wardrobe essentials and statement pieces for the modern woman seeking a timeless yet edgy approach to style. With the power of a loyal social media following, a modern approach to immediate fulfillment of merchandise, and with the objective to create an exceptional customer experience, the brand has become a success story in Israel.