AppsFlyer enables over 14,000 brands to grow their business and measure the impact of their marketing activities using a comprehensive suite of measurement and analytics solutions. Guided by its core belief that accurate marketing insights and consumer privacy aren’t mutually exclusive, AppsFlyer takes an active role in shaping the future of privacy- centric marketing within the digital ecosystem. Through leading its 10,000+ technology partners towards interoperability and collaboration, AppsFlyer is driving the development of privacy-focused marketing practices. As the mobile and digital ecosystem continues to evolve, incorporating various privacy-centric policies, regulations, and technologies, businesses face challenges in navigating their marketing strategies. With a dominant 60% market share, AppsFlyer has become the preferred platform for brands seeking accurate measurement of their end-to-end marketing activities, determining optimal channel and strategy mixes, and forecasting the outcomes of alternative marketing investments - all while prioritizing consumer privacy. AppsFlyer’s business expansion continues to position it as a leader in assisting tech-forward companies with their marketing measurement and optimization needs now and into the future. This includes advancements in technology such as providing measurement support for marketers using ChatGPT plugins, an innovative market-first, and offering privacy-first clean room to empower marketers in solving measurement and attribution challenges.