Marketers are shifting buys to programmatic channels, which means the buying-decision mechanism now happens in real-time at the ad call. As a result, mounting quality-guidelines from advertisers require publisher inventory to account for this granularity - this is the inflection point toward persistent premium. Publishers need a data-driven, real-time solution to create and deliver the highest viewable, fraud-free and brand safe ad inventory, without decreasing ad quantity, creating impression waste or compromising user experience. Browsi is here to deliver it, and to help publishers win again. Backed by Pitango VC and Avantis Team, Browsi is headquartered in NYC with R&D in Tel Aviv.