SolCold is developing a unique coating material, no thicker than a business card. Once applied to a surface of an object, the sun’s radiation triggers a reaction in our material. This reaction converts the heat accumulated in the object into radiation. This radiation is then emitted in a process called ‘anti-Stokes fluorescence’, thus providing the cooling effect. SolCold’s material functions as if it were a thin layer of ice that gets thicker and cooler as the sun gets stronger.