AI21 Labs was co-founded by AI luminaries and serial entrepreneurs Prof. Amnon Shashua (Hebrew U, Mobileye), Prof. Yoav Shoham (Stanford, Google), and Ori Goshen (8200, Crowdx). The company is set to reimagine the way we interact with text, making reading and writing an AI-first experience. It is also one of the world’s leading NLP research labs, conducting basic research in the field and publishing award-winning papers in prominent AI conferences. The company’s first product is Wordtune, a writing companion designed to reduce the gap between our thoughts and what we end up writing. It introduces a new writing paradigm, where humans and machines work iteratively together to shape ideas into words.