Effectivate is a novel brain-training web app supporting the cognitive health of seniors. Naturally, as one ages many of their physical abilities decline, including cognitive abilities such as memory and attention. Unfortunately, this is a normal cognitive decline that affects the quality of life of healthy and independent seniors. Effectivate has developed a cognitive training platform designed specifically for users aged 55+. The program supports cognitive abilities by strengthening neural networks using research-based exercises, teaching and training memory techniques supporting everyday problems. Our customizable program prioritizes helping seniors achieve more success when it comes to brain sharpness and focus which ultimately improves their well-being and leads to a better quality of life. Due to Covid-19 we are now more relevant than ever.