Dan Barnett, Max Friedenberg, Sam Silverlieb, and Joel Wanger, all participants in Masa's Israel Government Fellows program, had been complaining about the trash and litter strewn about Israel's parks and trails.
But they hadn't really thought about a realistic way to combat it until an IdeaSlam at Masa's Building Future Leadership (BFL) conference last week.
At the initial IdeaSlam, run by PresenTense
, they came up with the idea for Masa participants in programs across Israel to get together for one day to pick up trash and, well, Clean the Land. And that's how their venture was born.