Naama came to Masa from the ESCO Social and Environmental Entrepreneurship Center, where she served as the manager of social business initiatives and investor relationships. Previously, Naama worked in the Hi Tech and Communications sectors. She and her family spent several years in California, where she initiated several educational projects; among them, the establishment of a Hebrew school for the children of Israeli expats. While in the US, Naama created fundraising events for Israel with the JNF. Upon her return to Israel, Naama worked as director of resource developnment both at a non-profit for at-risk families and at an art school for at-risk youth. Her tenure at ESCO followed, once she realized that her passions for both the business and non-profit sectors could be merged in the form of social entrepreneurship. She likes to run (half marathons), hike, read and cook vegan.