Sharron Topper-Amitai: Bringing Greater Phoenix to Israel and Israel to Greater Phoenix

Avril 12, 2011

Now on her second shlichut in Phoenix, Arizona, Sharron Topper-Amitai had her first taste of international Jewish communal work 10 years ago in Manchester, England.
“I was there for two years and I loved every minute of it,” she says. While there, she created Jewish and Israel-related programming for Jewish community members of all ages and started a youth from the northern Jewish communities of the UK.
 
“My husband and I were both born in Israel and it’s been very important for us to work in Jewish communities outside of Israel,” she says. “I love being able to learn about diverse Jewish identities, while sharing my own experiences as an Israeli.”
 
Following her return to Israel, Sharron worked as a JCC director in Israel before setting out on her second shlichut in Phoenix. There, she works to bring Israel into her community’s daily life through concerts, movies, lectures, discussions, and other cultural events.
 
One of Sharron’s main aims has been to introduce college students and young professionals to Israel through Birthright trips and Masa Israel programs, experiences that often follow each other.
 
“When they decide they want to go, we sit together and discuss their options. Then they go and I’m so excited because I know what Israel does to people,” she says.  “They return with sparkles in their eyes and tell me that it was ‘amazing.’ What I love is when they ask me how they can contribute to their local Jewish community and how they can return to Israel.”
 
To keep the momentum going from their Israel experiences, Sharron created an Israel alumni group where Phoenix-based Birthright and Masa Israel alumni meet to take part in Israel-related events. “The work isn’t finished when they enroll in their programs. It’s just as important to keep them connected to the Israel Center when they return,” says Sharron.
 
At a recent Arizona State University graduate fair, where Sharron represented Masa Israel academic programs, Sharron felt especially prideful about her work. “I’ve gone to many recruitment fairs, but I was shocked when I entered a huge hall filled with tons of representatives from universities throughout the United States,” says Sharron. “My first thought was, Israel al-hamapah, which literally means, Israel is on the map. It was incredibly exciting see that Israel had a presence among all those institutions. Lots of people stopped by to show their support and learn about graduate programs in Israel.”
 
Sharron is thankful for the opportunity to be a shlicha today. “We live in an era when Israel and Judaism are changing so quickly. Although it’s a challenge to influence what’s happening, it’s a privilege to be able to try,” says Sharron. “I believe that Masa Israel programs certainly make a huge difference.”
 
Sharron is being honored with Masa Israel’s “Outstanding Achievement in Recruitment” award the this year’s Kenes Shlichim, a conference for Israeli emissaries from across North America.