Israel Trip Alums To Get New Outreach

Septembre 27, 2011

Dina Silberstein, 28, never knew how to make a place for herself in the Jewish community, or even why she would want to.
Yet last Sunday she found herself scribbling her signature all over a sign-up sheet, signaling her interest in not one community organization, but five.
 
Two trips to Israel — one with Taglit-Birthright and the other with Masa — made the difference, Silberstein said, motivating her to give up a gorgeous autumn afternoon and attend the launch of the alumni division of Masa, the umbrella organization for some 160 Israel programs of five months or longer duration.
 
With the jury still out on whether outreach to alumni of Israel programs actually works, both organizations are embarking on new, or renewed, efforts to connect participants like Silberstein to the broader Jewish community.
 
“Birthright and Masa are a powerful injection of Judaism and Israel, and if we don’t create ways for alumni to express their passion, and their interest in being leaders, then we’re not really leveraging the investment we made in them,” said Avi Rubel, Masa’s director of North American operations.