North America counts for 60% of the long-term program participants in any given year. Therefore it was only natural that Masa would have a North American presence.
Now it does.
The new office, located in the Jewish Agency office in Manhattan, will serve the growing marketing and recruitment needs of Masa Israel Journey in North America.
The office is managed by Avi Rubel, who will serve as the Director of North American Operations. Mr. Rubel was a senior staff member at Hillel: The Foundation for Jewish Campus Life, where he was in charge of all the Hillel activities in the Former Soviet Union.
"This is a decision which we have approached very carefully and I think we have finally reached a point which will be helpful to all the participants," says Elan Ezrachi, Executive Director of Masa.
The office will serve communities in the US and Canada, working closely with Jewish Federations, Hillel and university students to promote Masa and solidify the relationships that Masa has forged with these institutions. It will also help develop new strategic initiatives for rooting Masa and its aspirations in the American community.