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IDC Herzliya has earned a well-deserved reputation over the years for its multidisciplinary and high-quality academic programs, which prepare alumni to enter the job market, as well as Israeli and international society, quickly and efficiently. The Sammy Ofer School of Communications was established in this spirit. Our goal is to prepare our students to play an active role in the modern communications arena – to understand the uses of various types of media and to be able to use them adroitly. Therefore, we have developed a curriculum that includes both courses on the theories of communications and related disciplines and seminars and workshops that provide practical skills. Studies at the Sammy Ofer School of Communications will provide students with the opportunity to really experiment with different types of media, enabling them to understand how things work in the industry and to gain practical experience in utilizing new media.
"A very full and interesting first semester with a lot more on offer than ever expected. Looking forward to second semester!"
Lara Greenberg, South Africa, Program Participant
The school offers in-depth studies in three key areas. The specialization in digital communications and the internet prepares students to address the challenges of the digital revolution, including online media, data-mining processes, building websites and producing content for the internet. The program in political and marketing communications introduces students to the process of influencing the opinions of voters and consumers. Students will analyze the latest theories on persuasion and branding in the political and commercial arenas and apply these theories in hands-on projects. The third program, television studies, brings together the creativity of television and the professionalism of journalism. Students will not only learn about, but also experience the television production process and will benefit from our partnership with Herzliya Studios. Students in all of the majors also will learn about all aspects of radio production at the student-run radio station, which is being established in the school’s new building.
The Sammy Ofer School of Communications has made every effort to create a productive and supportive learning environment that is unprecedented in Israel. The school’s recently completed building includes 6,000 square meters of lecture halls and studios equipped with the world’s most sophisticated communications and teaching technologies. Students will have access to nine studios, an entire wing of editing rooms, and computer labs. Equal care has gone into selecting the school’s faculty, which is comprised of leading scholars whose academic expertise is based on the extensive practical experience they accumulated in the communications industry. We believe this will help our alumni adapt to the professional world efficiently and quickly.
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