Post High School Seminar April 3-5th 2008, Migdalei Kedem Hotel, Jerusalem Towards the end of the programs in Israel, participants are about to go back to their communities around the world, where they will share their special experience with friends on the one hand, and will be expected to represent Israel in front of political opponents on the other hand. In this seminar, we wish to provide participants with the tools for promoting MASA programs, as well as tools for representing Israel in the world. This will be done through unforgettable experiences, such as a visit to the Government Campus, Ministry of Foreign Affairs, or the Security Fence; through meeting with an Israeli government minister; and through presentation workshops, including a closed circuit television workshop; online Hasbara by internet; cultural, rhetoric communication; academic lectures, etc. The seminar's structure is inspired by the Israeli Hasbara training television show, "The Ambassador", which was broadcasted by Keshet on Channel Two. Graduates of the show will accompany its participants and take part in a unique panel. In addition, representatives of the Hasbara Department in the Ministry of Foreign Affairs will participate in the seminar. At the end of the seminar, the participants will be granted a diploma. The seminar is opened to post high-school programs' participants, who intend to go on to academic studies when going back to their country of origin. Representatives of the course's graduates will be offered the opportunity to join an alignment of MASA and Israel promotion in campuses overseas. The course is completely subsidized by MASA, Participation requires going through a screening process. Goals • Providing historical, valuable, rhetorical and practical tools for Israel and MASA Hasbara in the world. • Introducing Israeli policy to the participants, while exposing them to various approaches. • Enabling the participants to interact with representatives of various MASA programs in Israel. • Strengthening the connection to Israel and to the World Zionist Movement. • Encouraging participants to act for Israel and its promotion in the world. • Exposing participants to various organizations dealing with Hasbara and Israel promotion.

Subject	Lecturer
Tour (choice of participants): Situation room, Ministry of Foreign Affairs / Supreme Court and government campus / Security fence	Ministry of Foreign Affairs / IDF spokesman and Mashkuchit
Workshop: "My Personal Experience in Israel"	Mashkuchit
Ehud Yaari / Yoram Binur / Gadi Sukenik	Lecture: "Understanding the Israeli-Arab Conflict"
Lecture: " Israel's Coping with Anti-Semitism in the World"	Minister Yitzhak Herzog / Minister and MK
Lecture and workshop: " Promoting MASA Programs in the Jewish World"	MASA
Workshop: "Rhetorical Tools for Hasbara and Persuasion"	Ariel Halevi – Debate Company
Conclusion of the day: "My Toolbox for Israel and MASA Hasbara"	Mashkuchit
Workshop: "Campaign Leading, Marketing and Hasbara through the Net"	IDC
Workshop and Lecture: "Body Language and Appearance Skills – Closed Television Circuit Workshop"	IDC
Lecture and Discussion: Meeting with Graduates of  the Television Show "The Ambassador" – Challenges and Successes from a Personal Experience	Graduates of "The Ambassador"
One-man Show: "following the oranges"  Workshop:" Israel and MASA Hasbara"	Actor-director Rubi Gerings David Olasker - JCCA manager
Lecture: "Coping with Israel: Hasbara on U.S. campuses"	Avi Rubal – manager of MASA USA
Lecture: "Classic, Modern and New Anti-Semitism – Tendencies and Hasbara Tools"	Dr. Efraim Zorof – Yad Va-Shem
Lecture: " Israel in the Palestinian Media"	Itamar Markus – Manager of PMW
Congratulations – Knesset Members, Ministry of Foreign Affairs representatives and MASA	Knesset members and MASA
Gifts and diplomas distribution, in the presence of Knesset Members and Ministry of Foreign Affairs representatives	Ministry of Foreign Affairs